PRESS/MEDIA
Direst Selling News
August 2008
Product Diversification: 3 Not-So-Easy Steps
by Curt Waisath
Success can become a trap—it’s easy to get comfortable with the status quo and miss opportunities to grow and achieve more. In 2005 and 2006 Gold Canyon was experiencing triple-digit growth with a business focused mostly on scented candles. But it was precisely during this time that our executive team looked ahead and determined that to sustain our growth for the long term, we had to move beyond candles. We knew we had to stay competitive and that by diversifying our product line we could provide our demonstrators with opportunities to grow for years to come.
