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Direct Selling News

November 2009

Direct Selling and Decision Making: Listening to Your Field Leaders
At candle-maker Gold Canyon, some 15 top demonstrators participate in a monthly teleconference as well as one-on-one discussions during the month. Company President Curt Waisath makes a point of spending an hour a month with each leader, as well. Chief Marketing Officer Michael Norris says that the relaxed discussions provide the company with a lot of good information from the perspective of top leaders. But the company makes a point of also sampling distributors at lower levels of the organization.

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